Attention!!!
To All Pharmaceutical Medical Directors,
Professional Affairs Directors,
National Sales Managers and Medical Education
Departments
Richard
J. Codey, Acting Governor of New Jersey,
Signs Bill
To Improve Medical Care For Minorities
March 24, 2005
The
bill, S144, requires New Jersey physicians
to take cultural competency training in
order to obtain a medical license from the
State Board of Medical Examiners.
Physicians
who already have their medical licenses
will need to complete the training as a
condition of renewing their licenses.
“We
have an obligation to recognize the unique
needs of our diverse community, and one
area where we need to be especially sensitive
to the needs of minorities is health care,”
Codey said. “This new law will help provide
equality of medical care by requiring that
New Jersey physicians take special training
to diagnose and treat conditions that are
prevalent among minorities,” Codey continued.
(Similar
legislation is pending in five other states!)
Rapidly shifting U.S. demographics in large
urban centers demand a departure from business-as-usual
in marketing and promotional activities,
patient/consumer education and professional
medical education.
It
is now well documented that substantial
disparities exist in the quality and quantity
of medical care received by minority Americans,
especially those of African, Asian, and
Hispanic heritage… Significant differences
exist among these population groups in the
metabolism, clinical effectiveness, and
side effect profiles of many clinically
important drugs. – November 2002 National
Pharmaceutical Council
The
landmark Institute of Medicine “Unequal
Treatment” Report released in 2002 documented
for the first time that – even when insured
– members of racial and ethnic minority
groups receive sub-optimal care. The body
of empirical evidence is growing in support
of these findings across a broad range of
therapeutic categories and in a variety
of healthcare delivery settings.
Take
a preemptive leadership position to provide
this training for
your New Jersey KOLs to improve patient/provider
relationships.
Find
out how and what to include in cultural
competency curriculum
in your 2006 CE/CME programs.
CONTACT:
Sheila Thorne, President & CEO,
Multicultural Healthcare Marketing Group,
LLC,
one of the nation’s leading experts in multicultural
healthcare marketing
Telephone: 201-491-4710
sthorne@mhmg-online.com
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